{"title":"Wool Rugs","description":"\u003cp\u003eShop our collection of wool rugs, prized for their natural softness, durability, and timeless appeal. Wool area rugs bring warmth and texture to any room — from living rooms to bedrooms. Available in hand knotted, hand tufted, and hand woven styles from top designers including Jeremiah Brent, Leanne Ford, and Magnolia Home by Joanna Gaines.\u003c\/p\u003e\n\u003c!-- split --\u003e\n\u003cp\u003e\u003cstrong\u003eHow do you clean a wool rug?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVacuum weekly without the beater bar to avoid pulling fibers. Blot spills immediately with a dry cloth, then dab with cold water and mild wool detergent. Avoid hot water, bleach, and steam cleaning. Professional deep cleaning once a year is recommended for high-traffic areas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre wool rugs good for homes with pets?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWool naturally resists stains and odors better than synthetic fibers, making it practical for pet owners. The lanolin in wool repels liquid initially, giving you time to blot spills. However, wool can snag from pet claws — a flatweave or low-pile wool rug is the best choice for homes with dogs or cats.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the difference between hand-knotted and hand-tufted wool rugs?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHand-knotted rugs are made entirely by hand, knot by knot, and can last 50-100 years. They're thinner, more detailed, and more expensive. Hand-tufted rugs use a tufting gun to push yarn through a canvas backing — they're thicker, softer underfoot, and more affordable but typically last 10-20 years.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo wool rugs shed?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNew wool rugs shed loose fibers for the first 2-4 months — this is normal and not a defect. Vacuum regularly during this period to remove loose fibers. Shedding decreases significantly after the initial break-in period. Hand-knotted wool rugs shed less than hand-tufted.\u003c\/p\u003e","products":[{"product_id":"nomad-wool-kilim-rug-sand","title":"Nomad 100% Wool Kilim Rug, Sand","description":"\u003cp\u003eThe Nomad 100% Wool Kilim Rug in Sand features a striking rectangular silhouette that evokes the nomadic traditions of handwoven textiles, blending cultural heritage with contemporary sensibility. Its minimalist geometric patterns gently animate any space with earthy warmth, making it an artful foundation for both modern and eclectic interiors.\u003c\/p\u003e\n\n\u003cp\u003eHandcrafted from pure wool, this rug reflects the meticulous artistry of traditional weaving techniques passed down through generations. The natural fibers are carefully selected for their durability and resilience, ensuring the rug maintains its integrity and plush texture over years of use. Its flatweave construction lends a lightweight yet sturdy feel, ideal for high-traffic areas where longevity and comfort intersect seamlessly.\u003c\/p\u003e\n\n\u003cp\u003ePlaced in a sunlit living room, the sand-hued tones of the Nomad Kilim harmonize beautifully with natural wood furnishings and leather accents, grounding the space with organic ease. The subtle interplay of pattern and texture invites tactile exploration, while the understated palette provides a versatile backdrop that complements both muted and vibrant décor schemes.\u003c\/p\u003e","brand":"Ethnicraft","offers":[{"title":"56\" x 79\"","offer_id":48013919060173,"sku":"21700","price":1349.0,"currency_code":"USD","in_stock":false},{"title":"6’5” x 9’9”","offer_id":47505201856717,"sku":"21701","price":1949.0,"currency_code":"USD","in_stock":true},{"title":"8’2” x 11’5”","offer_id":47505201791181,"sku":"21702","price":2849.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/4876\/2061\/files\/file_520b95d2-ea91-4f3a-91a5-1012d96c1e02-945861.jpg?v=1724080960"},{"product_id":"dunes-hand-knotted-wool-rug-cumin","title":"Dunes Hand-Knotted Wool Rug, Cumin","description":"\u003cp\u003eWarmth and texture converge in the Dunes Hand-Knotted Wool Rug by Ethnicraft, a masterful creation that anchors any living space with its earthy cumin hue. This rectangular rug is more than a floor covering—it’s a tactile landscape crafted by skilled artisans, where each hand-knotted strand traces a subtle, undulating pattern reminiscent of desert sands. The natural wool fibers offer a plush underfoot experience while maintaining durability, inviting both comfort and longevity.\u003c\/p\u003e\n\n\u003cp\u003eThe cumin tone evokes the muted glow of sunbaked earth, grounding interiors with a serene, almost meditative quality. Its organic color palette harmonizes effortlessly with natural woods and soft leathers, making it a versatile foundation for both modern minimalist and eclectic arrangements. The intricate craftsmanship reveals an artisanal narrative, each knot reflecting hours of dedicated handwork, elevating the rug beyond simple utility into a piece of tactile artistry.\u003c\/p\u003e\n\n\u003cp\u003ePlaced beneath a sleek coffee table or layered under a vintage leather armchair, this rug infuses a room with quiet depth and a whisper of nature’s raw beauty. The wool’s inherent resilience also ensures that the rug will age gracefully, developing subtle patinas that enhance its character over time. For interiors that appreciate substance over flash, the Dunes rug is a statement of considered design — a tactile canvas where texture, warmth, and craftsmanship coalesce seamlessly.\u003c\/p\u003e","brand":"Ethnicraft","offers":[{"title":"56\" x 79\"","offer_id":48013918077133,"sku":"21750","price":1889.0,"currency_code":"USD","in_stock":true},{"title":"6’5” x 9’9”","offer_id":47505207591117,"sku":"21751","price":2709.0,"currency_code":"USD","in_stock":true},{"title":"8’2” x 11’5”","offer_id":47505207623885,"sku":"21752","price":4049.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/4876\/2061\/files\/file_faa2ea2b-99b2-4067-abad-590c387cd909-163867.jpg?v=1724080489"},{"product_id":"dunes-hand-knotted-wool-rug-sand","title":"Dunes Hand-Knotted Wool Rug, Sand","description":"\u003cp\u003eCrafted from 100% natural wool, the Dunes Hand-Knotted Rug by Ethnicraft showcases exceptional artistry through its intricate weave and subtle texture. The hand-knotting technique infuses each square inch with tactile depth, creating a plush yet durable surface that invites both sight and touch. The sand hue, with its gentle gradient and nuanced tonal shifts, echoes the serene softness of desert landscapes, adding an earthy warmth to any interior.\u003c\/p\u003e\n\n\u003cp\u003eThe wool fibers possess a unique resilience, ensuring the rug maintains its form and color over years of use while providing a supple underfoot experience. The rectangular silhouette is meticulously balanced, offering a generous footprint without overwhelming the space. Fine variations in knot density contribute to a rich, handcrafted feel, distinguishing it from machine-made alternatives with a more uniform texture.\u003c\/p\u003e\n\n\u003cp\u003eThis rug is ideal for anchoring living areas that seek a natural, grounding influence without sacrificing plush comfort. It complements a palette of organic woods and muted textiles, fostering a calm, inviting atmosphere that encourages relaxation and quiet contemplation. Whether placed under a low-profile coffee table or layered beneath a dining set, its understated elegance enhances both minimalist and eclectic interiors, lending a subtle yet impactful foundation to the room’s aesthetic.\u003c\/p\u003e","brand":"Ethnicraft","offers":[{"title":"56\" x 79\"","offer_id":48013918044365,"sku":"21753","price":1889.0,"currency_code":"USD","in_stock":true},{"title":"6’5” x 9’9”","offer_id":47505207689421,"sku":"21754","price":2709.0,"currency_code":"USD","in_stock":true},{"title":"8’2” x 11’5”","offer_id":47505207722189,"sku":"21755","price":4049.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/4876\/2061\/files\/file_71a136e7-778c-4cf9-bb8f-ca3fc8368212-561645.jpg?v=1724080487"},{"product_id":"checked-wool-kilim-rug","title":"Checked 100% Wool Kilim Rug","description":"\u003cp\u003eRendered in a rich mosaic of artisan skill, the Checked 100% Wool Kilim Rug by Ethnicraft commands attention with its geometric precision and tactile depth. This rectangular masterpiece, woven entirely from natural wool, carries the weight of tradition while embracing a contemporary silhouette. The interplay of contrasting checks conjures a rhythmic pattern that feels both deliberate and effortlessly organic, inviting the eye to linger on its nuanced texture.\u003c\/p\u003e\n\n\u003cp\u003eHandcrafted with meticulous care, the rug's surface exhibits a striking balance between rustic charm and modern restraint. Its earthy palette, muted yet expressive, anchors a room with subtle warmth without overwhelming the broader decor scheme. Each fiber offers a soft resilience underfoot, a testament to the premium quality of the wool and the expert craftsmanship behind its creation.\u003c\/p\u003e\n\n\u003cp\u003ePerfectly suited for spaces that celebrate clean lines and authentic materials, this Kilim rug ushers in a quiet narrative of heritage and artistry. It resonates particularly well against natural wood furnishings or minimalist interiors, where its structured pattern becomes a point of visual interest without competing for attention. More than a floor covering, it is a tactile accent that enriches spatial harmony and invites a tactile connection.\u003c\/p\u003e\n\n\u003cp\u003eThe Checked Kilim’s understated graphic motif embodies a subtle statement of curated taste, making it an ideal foundation for both modernist and eclectic interiors. Its firm yet plush weave suggests longevity, promising to age gracefully while preserving its distinctive character. This rug is not merely decorative; it is an immersive experience, marrying form and function in a way that elevates everyday living to the realm of considered artistry.\u003c\/p\u003e","brand":"Ethnicraft","offers":[{"title":"8’2” x 11’5”","offer_id":47505207853261,"sku":"21729","price":2109.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/4876\/2061\/files\/file_a8844ab7-774f-48af-a76d-6dfa94ece40c.jpg?v=1712049319"},{"product_id":"nomad-wool-kilim-rug-cumin","title":"Nomad 100% Wool Kilim Rug, Cumin","description":"\u003cp\u003eCrafted by Ethnicraft, the Nomad Kilim Rug in a warm cumin hue offers a tactile masterpiece woven entirely from pure wool. Its rectangular form anchors a space with an understated presence, while the tightly interlaced fibers reveal subtle textures and an artisanal narrative that speaks to both durability and heritage. The natural wool lends a soft, welcoming surface that ages gracefully, enhancing its character over time.\u003c\/p\u003e\n\n\u003cp\u003eArtfully balanced between rustic charm and modern simplicity, this rug’s muted tones and geometric patterns serve as a versatile canvas for various interiors. The cumin color infuses rooms with an earthy vibrancy, harmonizing effortlessly with both minimalist and eclectic decors. The handwoven craftsmanship ensures each piece is singular, offering a sense of authenticity and connection to traditional weaving techniques without sacrificing contemporary appeal.\u003c\/p\u003e\n\n\u003cp\u003eThe Nomad Kilim Rug’s natural fiber composition not only provides warmth underfoot but also contributes to a healthier living environment through its breathable, hypoallergenic properties. Its robust construction supports high-traffic areas, making it as practical as it is visually compelling. Perfect for adding depth and texture to a living room or study that values understated elegance and organic refinement.\u003c\/p\u003e","brand":"Ethnicraft","offers":[{"title":"6’5” x 9’9”","offer_id":47505207918797,"sku":"21725","price":1929.0,"currency_code":"USD","in_stock":true},{"title":"8’2” x 11’5”","offer_id":47505207951565,"sku":"21726","price":2819.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/4876\/2061\/files\/file_e7c54fdf-1d56-476b-a213-446756b791b5-578306.jpg?v=1724080959"},{"product_id":"agadir-agadi-natural","title":"Loloi Agadir Natural Wall Art","description":"\u003cp\u003eAgadir is hand-knotted wall art with a textural, Moroccan-style striped design and flat-woven border, a beautiful accent for bohemian or natural home decor. 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